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Starbucks 14 Steps to Addiction

August 7, 2008 at 2:15 pm · Filed under Jon Cronin, Brands, Strategy

Christine Huang over at PSFK’s new site Marktd breaks down the 14 ways that Starbucks** has changed recently to get back to their roots. Let me give you a hint. It’s mostly about the Coffee!

1. Better coffee
2. Worse coffee
3. The nostalgia effort
4. Banish the breakfast sandwich
5. Bring back the breakfast sandwich
6. A mystery concoction
7. Ditch the music label
8. Ditch the underperformers
9. Re-education of Staff
10. New store design
11. One buck ‘Bucks
12. Discounts to addicts
13. Starbucks Card Rewards
14. MyStarbucksIdea.com

A detailed explanation of these 14 changes can be found at Marktd.

**Seattle’s Best is a DeVries Client

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