TOMS Shoes is doing something that would make any company proud. For every pair of TOMS shoes you buy, they give a pair of shoes to shoeless children in third-world countries. This is a HUGE move and it comes from a very genuine place. Consumer Evangelism at it’s best. A one for one ratio that stands out among the crowd and makes you feel good. These 10% deals that go on out there, “Buy our product and 10% goes to Sally Struthers” isn’t cutting it. It is good to see people raising the bar to a level that actual means something to the people on the other end. They receive plenty of Word-of-Mouth marketing, sell lots of shoes (we hope) and feel great about coming into work eveyday. I wonder if they have my size?

via: Brand Autopsy