Ideas That Spread

DeVries PR at the 140 Conference LA

Last week the DeVries PR team headed out to the Kodak Theater in LA for the 140 Conference. We were one of the main sponsors of the event and we brought with us, four things that every emerging conference needs. Power Outlets, Ethernet Connections, Caffeine and a civilized place to drink it, and a Social Media PR Machine.  Working with Jeff Pulver (pictured above), we managed to build an offline meeting place for the online connections that many of the twitter community had already established. Instead of writing a long summary post about my adventures, I have decided to let you enjoy that through taking a look at my tweets during the event and please watch the videos we created on site, in their entirety here or just sit back, press play on the final recap video posted below!

What really motivates your employees. – great TED talk!!

Posted from Jon Cronin’s Stream Of Consciousness

Competing with the singleminded – Seth Godin

I thought that this recent post by Seth Godin was important to share with you.

Competing with the singleminded

Posted from Jon Cronin’s Stream Of Consciousness

We Get It! Twitter Is Growing!

Posted from Jon Cronin’s Stream Of Consciousness

If Twitter Where 100 people

via: http://www.informationisbeautiful.net / http://twitter.com/amysho

Posted from Jon Cronin’s Stream Of Consciousness

Gordon Brown Ted Talks – Watch

Posted from Jon Cronin’s Stream Of Consciousness

Status Updates Explained InfoGraphically

via:

Posted from Jon Cronin’s Stream Of Consciousness

Build Your Own Bike Online through Urban Outfitters – Very Cool!

republics are built by the people

We assemble custom bicycles based on shared design.  We offer component and color selection curated for quality, value and aesthetics.  Pick, choose, swap and decide and we'll build it, box it, and ship it out. Built by us and you.

Urban Bikes

via

Posted from Jon Cronin’s Stream Of Consciousness

Bank Will Allow Customers to Deposit Checks by iPhone

USAA, a privately held bank and insurance company, plans to update its iPhone application this week to introduce the check deposit feature, which requires a customer to photograph both sides of the check with the phone’s camera.

“We’re essentially taking an image of the check, and once you hit the send button, that image is going into our deposit-taking system as any other check would,” said Wayne Peacock, a USAA executive vice president.

Customers will not have to mail the check to the bank later

via

Posted from Jon Cronin’s Stream Of Consciousness

10 Levels of Intimacy in Communication

Posted from Jon Cronin’s Stream Of Consciousness

Lifehacks: Three Tips for Managing the Stream Before it Manages You

http://www.steverubel.com/lifehacks-three-tips-for-managing-the-stream

Posted from Jon Cronin’s Stream Of Consciousness

Detecting Sadness in 140 Characters: Mourning Michael Jackson on Twitter

By Elsa Kim and Sam Gilbert
with Michael J. Edwards and Erhardt Graeff

Michael Jackson’s death created an emotional outpouring of unprecedented magnitude on Twitter. In this report, we examine 1,860,427 tweets about Jackson’s death in order to test various methods of sentiment analysis and gain insights into how people express emotion on Twitter.

Key findings

• At its peak, the conversation about Michael Jackson’s death on Twitter proceeded at a rate of 78 tweets per second.
• Users tweeting about Jackson’s death tend to use far more words associated with negative emotions than are found in ‘everyday’ tweets.
• Roughly 3/4 of tweets about Jackson’s death that use the word “sad” actually express sadness, suggesting that sentiment analysis based on word usage is fairly accurate.
• That said, there is extensive disagreement between human coders about the emotional content of tweets, even for emotions that we might expect would be clear (like sadness).
• Tweets expressing personal, emotional sadness about the Jackson’s death showed strong agreement among coders while commentary on the auxiliary social effects of Jackson’s death showed strong disagreement.
• We argue that this pattern in the “understandability” of certain types of communication across Twitter is due to the way the platform structures the expression of its users.

  Article: http://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/

http://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/

Posted from Jon Cronin’s Stream Of Consciousness

On-Bottle Ads For Hot Londoners

Summertime is filled with opportunities for brands to show they care, whether by helping consumers find a place to change at the beach or by giving them a little cooling refreshment during a heat wave. Targeting the latter option is Soak Media, a UK firm that gives out free bottled water to London commuters courtesy of on-bottle advertising.

Focusing only on the months of July and August, Soak sells advertising space on 330 ml. plastic bottles filled with Buxton water and then hands them out for free to overheated London commuters, who would normally pay GBP 1 or more for such refreshment. Soak's own staff hands out the bottles from an ice-filled cart, after which time it estimates the bottles spend about 50 minutes in the average consumer's hands. The company also does specials including leaflet tip-ons, specially shaped bottles and sampling. Perhaps best of all, however, is that it donates all its profits to charitable causes.

Posted from Jon Cronin’s Stream Of Consciousness

Jon Cronin Personas – MIT Media Lab Installation – Try it!

A component of the MIT Media Lab’s “Metropath(olgies)” installation, which looks at the non-stop flow of communication and information in the modern world,  Personas delivers a data portrait of your online identity by combining natural language processing and Internet search tools.

Enter your first and last name into the search box, and watch as Personas matches your name to a pre-existing set of categories created through an algorithmic method that references a vast body of data.

The philosophy behind the installation, according to the Personas site:

Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.

via

Posted from Jon Cronin’s Stream Of Consciousness

Social Media Revolution Video – Powerful Stuff!

Posted from Jon Cronin’s Stream Of Consciousness